Clean Skincare Worth Talking About
Read about our story, latest launches, recognition, and Deanna's skincare journey.
October 5, 2026
Launching a Beauty Brand
As NASA prepares for longer missions, scientists are studying how space affects the skin. Microgravity, radiation exposure, disrupted sleep and recycled-air environments can lead to dryness, irritation, sensitivity and accelerated...
Elevating Self-Care: Customers are looking to add luxury to their everyday self-care routine
Naples Soap Co. offers a collection of over 600 premium skin and hair care products with a focus on natural, nourishing ingredients that support healthy, radiant skin. The company launched...
September 30, 2025
Q&A with Deanna Wallin, CEO & Founder of Naples Soap Company
Deanna Wallin, a licensed esthetician and former nurse, founded Naples Soap Company out of her passion for helping individuals with chronic skin issues like eczema and psoriasis. A Southwest Florida...
June 14, 2025
Sunkissed & On the Go: The Must-Have Travel Beauty Essential from Naples Soap Company
When it comes to travel essentials, having the right products can make all the difference. Naples Soap Company has introduced an ultimate companion for your journeys— the Sunkissed Moisturizer Stick.
March 12, 2025
Go Natural: Why this US Hair, Beauty and Bodycare Line is Taking the High Road
The European Union bans 14,000 ingredients in skincare; the US only bans 14. These are toxic ingredients that have been scientifically proven to be harmful to your health. Naples Soap Company Founder...
January 2, 2025
Naples skin care firm seeks $5M to fuel breakout year in 2025
In its quest to become a household name and a go-to national skin care brand, Naples Soap Co. says in its shampoo bars it has a “not-so-secret weapon and hero...
Harnessing the Power of Vitamin C for Glowing Skin this National Vitamin C Day
It's time to showcase vitamin C, one of the most powerful and well-known ingredients in skincare products. The innovative founder and CEO of Naples Soap Company, Deana Wallin, highlights the...
Award-Winning Clean Beauty Brands in the USA Raising the Standard
The Niacinamide Radiance Face Toner Mist from Naples Soap Company is a really nice “skin reset” step when you want your face to look more refreshed, hydrated, and even without...
December 8, 2024
'GMA3' Deals & Steals Power Hour: Shop luxe for less gifts starting under $30
Naples Soap has amazing products and an amazing story. While the small business has been in the heart of three devastating hurricanes, they've prioritized volunteering and donating in their Florida...
January 1, 2025
Radiant Skin: Deanna Wallin Of Naples Soap Company On 5 Things Anyone Can Do to Have Healthy, Radiant, Flawless Skin
Each day, millions strive to unlock the secrets of blemish-free, luminous skin, yet many find this goal frustratingly out of reach. In a market saturated with quick fixes and fad...
December 3, 2024
From Nurse to Skincare CEO: Deanna Wallin’s Entrepreneurial Journey
What does it take to take a soap company public? For Deanna Wallin, it started with a leap of faith and a mission to help others. On this episode of...
Glow All Season: The Best Skincare Gift to Spoil Your Loved Ones This Holiday
As the holiday season approaches, the search for the perfect gift intensifies. In recent years, skincare has emerged as a beloved gift choice, especially during the winter months when the...
April 22, 2025
Ask Men Grooming Awards 2025: Face Care Products
Your face is the first thing other people see when they look at you, so it's vitally important you take good care of it. Thankfully, there's no shortage of face...
November 8, 2024
Deanna Wallin: From Nurse to CEO of Naples Soap Company
Deanna Wallin is the founder and CEO of Naples Soap Company and used to suffer from painful skin issues. Finding a solution to her eczema and psoriasis was the first...