An Interview With Athalia Monae
15 min readJan 1, 2025Prioritize a Consistent Skincare Routine. A consistent morning and evening skincare routine tailored to your skin type is vital. This usually includes cleansing, moisturizing, and sun protection.
Each day, millions strive to unlock the secrets of blemish-free, luminous skin, yet many find this goal frustratingly out of reach. In a market saturated with quick fixes and fad trends, it’s vital to cut through the noise and understand what truly works. Our skin is our largest organ and the shield between our bodies and the outside world; it deserves more than just a superficial approach. As part of this series, we had the pleasure of interviewing Deanna Wallin.
Deanna Wallin, a former nurse turned skincare pioneer, founded Naples Soap Company out of her passion for assisting individuals suffering from chronic skin issues such as eczema and psoriasis.
A Southwest Florida native, Wallin earned her Bachelor’s Degree in Psychology from Barry University. She returned home to earn her LPN certification from Lorenzo Walker Technical College and worked in the healthcare industry in Southwest Florida for 15 years.
Following the recession of 2007–08, she was looking to make a career change and was inspired to share her journey to find relief from her own painful, chronic skin conditions. In 2009, she opened a small 300 square foot retail store in Tin City where she sold skin care items including natural soaps and body butters.
Today, Naples Soap Company operates 13 retail stores across the state of Florida, offers products nationwide direct to the consumer through a robust e-commerce site (naplessoap.com). The Company’s wholesale division sells to spas, boutiques and retail shops across the United States.
In 2021, Deanna took the company public. Naples Soap Company stock is traded on the OTCQB market under the symbol NASO. As CEO, Deanna provides strategic direction for the company while overseeing company operations, product development, merchandising, buying, marketing, investor relations, and talent development.
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