Features a light, refreshing citrus & floral scent
For Best Results
Apply a small amount with finger tips to freshly cleansed and toned skin
Lightly apply to the face, neck and decollete
Allow serum to absorb before applying a moisturizer
For best results use daily
Consider also adding a Vitamin C Face Cleanser and Eye Serum to your skin care routine
Store the product at room temperature
Discontinue use if irritation occurs
Avoid contact with eyes, ears, mouth and broken skin
For external use only
Key Ingredients
Vitamin C (Ascorbic Acid)
One of the most powerful antioxidants in the skin, Vitamin C is a naturally occurring organic compound that can be found in many foods like citrus and tomatoes. It helps to prevent cell damage in the body and can help adjust pH levels.
Witch Hazel
This indigenous shrub to the United States was used for centuries by Native Americans to treat skin ailments related to irritation and inflammation. Today, it is commonly used in natural skin products to reduce skin irritation and Inflammation.
Organic Aloe Vera
Packed with antioxidants, vitamins and minerals, aloe leaf extract helps soothe dry skin, acne and other skin conditions.
An elixir for the skin! This concentrated formula delivers the highest form of active Vitamin C – 20% – to help fight free radicals, lighten age spots, repair sun damage, brighten and smooth skin tone, tighten pores and prep the skin for moisturizer.
Features a light, refreshing citrus & floral scent
For Best Results
Apply a small amount with finger tips to freshly cleansed and toned skin
Lightly apply to the face, neck and decollete
Allow serum to absorb before applying a moisturizer
For best results use daily
Consider also adding a Vitamin C Face Cleanser and Eye Serum to your skin care routine
Store the product at room temperature
Discontinue use if irritation occurs
Avoid contact with eyes, ears, mouth and broken skin
For external use only
Key Ingredients
Vitamin C (Ascorbic Acid)
One of the most powerful antioxidants in the skin, Vitamin C is a naturally occurring organic compound that can be found in many foods like citrus and tomatoes. It helps to prevent cell damage in the body and can help adjust pH levels.
Witch Hazel
This indigenous shrub to the United States was used for centuries by Native Americans to treat skin ailments related to irritation and inflammation. Today, it is commonly used in natural skin products to reduce skin irritation and Inflammation.
Organic Aloe Vera
Packed with antioxidants, vitamins and minerals, aloe leaf extract helps soothe dry skin, acne and other skin conditions.
Goal: Cleanse, treat, hydrate, and shield from UV damage — establish the anti‐aging foundation.
Cleanse
Use a gentle soap/bar — ideal for mature skin:
Oatmeal Goat’s Milk & Honey Natural Soap
Oatmeal Vanilla Berry Goat’s Milk Natural Soap
Alternative soaps:
Honey Almond Natural Soap
Coconut Water Natural Soap
Almond Coconut Water Natural Soap
Why: Goat’s‑milk bars provide lipids + lactic acid for barrier support and gentle exfoliation — excellent for aging skin. The alternative natural soaps also offer hydration+gentleness.
Tip: Use lukewarm water; cleanse in upward circular strokes; avoid hot water which can dry skin.
Treat
Vitamin C Facial Serum — supports collagen, brightens, reduces fine lines.
Tip: 3‑4 drops; gently press into face and neck. Pat, don’t rub.
Hydrate
Vitamin C Face Moisturizer or Fragrance‑Free Face Cream
Tip: Pat gently, apply on face + neck. Use upward strokes.
Protect
SPF 50 Florida Sun Defense — broad‑spectrum sunscreen suitable for all skin types, prevents photo‑aging.
Tip: Apply at least 15 minutes before sun exposure; reapply every 2 hours when outdoors, or after swimming/sweating. Even cloudy days require protection.
🌙 Evening Routine: Repair & Renew
Goal: Remove impurities, exfoliate selectively, apply targeted treatments, and let skin repair overnight.
Cleanse
Use the same gentle soap/bar you used in the morning step — ensures removal of makeup/daily debris without stripping.
Exfoliate (2‑3× weekly)
Gentle Botanical Microdermabrasion Facial Scrub — removes dead skin, smooths texture, supports renewal.
Tip: Massage lightly for 30‑60 seconds; avoid on nights where you do heavy treatment.
Treat Overnight
Acai Deep Wrinkle Cream — targets texture, fine lines, supports elasticity.
Tip: Apply in upward strokes on face + neck; don’t forget décolletage.
Hydration & elasticity for more mature or dry eye areas: Revitalizing Eye Serum
Tip: Use your ring finger to apply; dab around orbital bone; minimal pressure.
📆 Weekly Boost
Bamboo Charcoal Detox Mask — draws out impurities, refreshes tone, purifies skin.
Tip: Apply a thin layer, leave for 5‑10 minutes, rinse, then follow with your serum + moisturizer. Frequency: Once per week.
Common concerns: Wrinkles, dryness, loss of elasticity, sagging.
Recommended: Use Acai Deep Wrinkle Cream nightly, intensify moisturization, include neck + décolletage.
Tip: Strengthen barrier, hydrate deeply, gentle but consistent exfoliation.
70+ – Gentle, Protective & Supportive Care
Common concerns: Thinner skin, increased sensitivity, sun damage, dryness.
Recommended: Use Fragrance‑Free Face Cream, unscented gentle soaps, Eye serums nightly, daily SPF 50.
Tip: Keep routine minimal, gentle. Sun protection + barrier support are non‑negotiable.
✅ Gentle & Mature‑Skin Safe Options
Fragrance‑Free Face Cream — ideal for sensitive/mature skin.
Unscented / Sensitive Skin Soap Bar — cleansing without stripping.
Vitamin C Eye Serum — brightening + collagen support for the eyes.
Revitalizing Eye Serum — richer hydration + elasticity support for the eye area.
SPF 50 Florida Sun Defense — vital sun protection for aging skin.
🔍 Why This Routine Works for Aging Skin
Builds a foundation of protection (cleanse gently, hydrate, protect with SPF)
Incorporates targeted treatments for wrinkles, texture, and tone (serums, wrinkle cream)
Addresses the eye area distinctly, with choice based on concern (brightening vs hydration)
Introduces weekly boost to maintain radiance and tone
Vitamin C is one of the most well-researched antioxidants in skincare. Our Vitamin C Facial Serum is formulated with 20% ascorbic acid (Vitamin C) — a potent, dermatologist-favored concentration — to help brighten the look of dull, uneven skin tone and support skin's natural defense against everyday environmental exposure (sun, pollution). Most customers report a visible difference in radiance within 2–4 weeks of consistent daily use, with continued improvement over 8–12 weeks as Vitamin C's benefits build over time.
Yes, it's formulated for daily use. Vitamin C is especially popular as a morning step because it pairs well with (and helps support skin against) daytime environmental exposure — apply it after cleansing and toning, before moisturizer and SPF. That said, some customers prefer nighttime application, and either works; the most important factor is consistency.
Vitamin C itself doesn't cause photosensitivity the way some other actives (like retinoids) can — in fact, it's often recommended as a daytime antioxidant layer specifically because it supports skin against environmental stressors. That said, we always recommend daily SPF regardless of what's in your routine, as sun protection is the single most important step for long-term skin health.
The Facial Serum is the concentrated core of the routine — it's where you get the highest dose of leave-on Vitamin C for your face. But antioxidants work best as part of a full system: the Face Wash and Toner Mist prep skin so the serum absorbs better, the Eye Serum handles the more delicate eye area the Facial Serum isn't formulated for, and the Face Moisturizer and Hydra Gel lock everything in and prevent the serum's benefits from evaporating off your skin throughout the day. Using the serum alone still works, but customers who layer the full line consistently report the most noticeable, longer-lasting brightening results.
Stars & Suds: What Our Customers Have to Say
Customer Reviews
Overall rating: 4.9 / 5 from 82 reviews.
I feel this light weight improving skin moisture immediately. Cannot do without it !
They’ve changed the formula and it doesn’t work as good as it used to. The bottle looks slightly smaller too. I’m not sure I can continue spending the same money for this item. I don’t know why every company has to have a great product and then cut the actual good ingredients out. They had a great thing and there was no reason to change it!
Store owner replied:
Thank you for sharing your feedback. We're sorry to hear the Vitamin C Facial Serum was not the experience you were expecting.
We understand that changes to a favorite product can feel different, especially when you've enjoyed using it for a long time. We appreciate you sharing your thoughts and would be happy to learn more about your experience. Please reach out to our Customer Service team at info@naplessoap.com if you'd like us to take a look.
I’ve never used Vitamin C products and I’ll never use any other after trying Naples Soap Co. Vitamin C Serum (& Vit. C moisturizer)!! My skin feels absolutely incredible! It’s got a glow, a soft suppleness to it I haven’t had in ages!! At 54, my skin looks as good as it ever has…EVER!
Thank you for an incredible product!
I’ve been using the eye serum and the facial serum for over a year now and I really like how it makes my skin feel. I also use your moisturizer…. Haven’t tried the ACAI cream yet but I’m sure it will be really nice
I like the product, what I find disappointing is the items that I want to buy on sale are typically out of stock. Why send out a sale email and don't have the inventory. This has happened a lot.
Love it, but could be thicker
I like the way this smells, I like the way it feels on my skin, and it makes my face feel clean and smooth. It is very watery and slips through my fingers sometimes before I get it to my face. If I squeeze it on my face sometime before I get a chance to pat it in, Not sure how you could make it a little thicker, but it would be my absolute go to or just a little bit thicker. Searching for that perfect face serum.
Love this serum!
I purchased the entire vitamin C line and I am LOVING it. The serum is light and helps make my skin so smooth. I feel like cell turnover has improved a TON and that’s not easy on a 50 year old face! My skin is sensitive and can break out from products but I’ve not seen any of that with this line of products. My skin is brighter and smoother! And, at a fraction of the price of other skin care lines! Put this and all other vitamin C products in your cart right now!
Online offer only. Not valid in stores. Special Offer begins December 19, 2025 at 9:00 AM ET and ends on December 25, 2025 at 11:59 PM ET. Buy a Gift Card valued at $50 and get a $25 Gift Card. Buy a Gift Card valued at $100 and get a $50 Gift Card. Buy a Gift Card valued at $150 and get a $75 Gift Card. Buy a Gift Card valued at $200 and get a $100 Gift Card. Offer will be automatically added to your cart. Additional coupons and discount codes may not be combined with this offer. Offer not valid on previously placed or future orders. Cannot be redeemed for cash or gift cards.
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Offer Details vs. Sale Disclosure.
Special Offer Begins December 8, 2025, at 9 AM ET and ends on December 11, 2025, at 11:59 PM ET. Spend $75 or more after applicable discounts are applied and not including taxes and shipping, and you will receive a FREE 3 oz Classic Scent Body Butter or 3 oz Classic Scent Sea Salt Scrub. Luxe scent 3 oz Scrubs and Butters are not included in this promotion. Customer must add the FREE Item to their cart to receive the free gift. While supplies last. Offer not valid on previously placed or future orders. Cannot be redeemed for cash or gift cards. Additional restrictions may apply.
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