A New Holistic Skincare Line Designed for Every Age and Every Body
FORT MYERS, Fla. (May 6, 2026) - Naples Soap Company, Inc. (OTCQB: NASO) today announced the launch of GROW BEAUTii™, a new skincare line developed to deliver a holistic approach to skin health, nourishing the body from head to toe with clean, effective, and accessible formulations created for the entire family. Two years in the making, GROW BEAUTii represents a strategic expansion of the Company’s product portfolio.
The launch of GROW BEAUTii builds upon the recent introduction of CELESTii™, reinforcing Naples Soap Company’s broader brand architecture strategy. By expanding beyond the legacy Naples Soap name, the Company is positioning itself for accelerated growth in wholesale and third-party retail channels, opening new distribution opportunities and strengthening long-term scalability.
Positioned as a universal skincare solution, GROW BEAUTii is designed as a full body skincare line for all life stages, from babies to consumers in their 80s. The line features high-quality, family-friendly formulations at an affordable price. GROW BEAUTii adheres to strict formulation standards, remaining free from SLS/SLES, phthalates, parabens, gluten, dyes, and other potentially harmful additives. Each product is hypoallergenic, fragrance-free, and designed for everyday use as part of a simplified, streamlined routine.
“GROW BEAUTii is the result of an intentional, two-year development process focused on what modern consumers truly need—clean, effective skincare that works for everyone in the household,” said Deanna Wallin, Founder and CEO of Naples Soap Company. “This line allows us to meet growing demand for simplified, ingredient-conscious skincare while also supporting our expansion into new retail environments.”
Product Launch Details
The initial GROW BEAUTii launch features a Body Butter, with a Face Cream scheduled to follow. The Body Butter is formulated to deliver deep hydration and barrier support, powered by advanced skin-replenishing ingredients including ceramides, niacinamide, and hyaluronic acid.
Key functional benefits include:
- Barrier Repair & Protection: Ceramide NG and Ceramide NP help restore and strengthen the skin’s natural barrier, reducing moisture loss and improving resilience.
- Deep Hydration: Sodium hyaluronate and Tremella mushroom-derived polysaccharides deliver multi-layer hydration.
- Soothing & Strengthening: Oat proteins and oat kernel extract help calm irritation and support sensitive skin.
- Nourishment: A blend of shea, mango, cocoa, and murumuru butters, along with coconut oil and squalane, provides rich, long-lasting moisture without heaviness.
The formulation combines naturally derived emollients, plant-based butters, and fermentation-based ingredients such as Lactococcus ferment to support skin balance and microbiome health.
Strategic Growth Opportunity
GROW BEAUTii represents a key pillar in Naples Soap Company’s growth strategy, targeting:
- Broader demographic reach through inclusive, all-age product design
- Increased wholesale adoption via a neutral, universally appealing brand identity
- Expanded product lifecycle value through essential, daily-use skincare staples
- Margin optimization through scalable, streamlined formulations
With demand for clean, fragrance-free, and sensitive-skin-friendly products continuing to rise, GROW BEAUTii is positioned to capture a significant share of the growing mass-premium skincare market.
About Naples Soap Company
Naples Soap Company is a Florida-based health and wellness brand known for its clean, coastal-inspired approach to personal care. With a commitment to high-quality ingredients and products designed for sensitive skin, the Company continues to innovate across multiple brand platforms, including Naples Soap Company, Celestii, and now GROW BEAUTii.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management’s current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially. Naples Soap Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise.
