For the past two years, I’ve been working on something incredibly special, and I’m so excited to share it with you. You've likely heard about my personal struggle with eczema and psoriasis, and my long journey to find skincare products that actually worked with my sensitive skin. These experiences led me to start Naples Soap Company, and now, I am taking it one step further.
I am thrilled to announce the launch of GROW BEAUTii.
I created this line with a simple but powerful goal: to care for your skin in the most clean, gentle and effective way possible. From babies to 80s, GROW BEAUTii is designed to be a skincare line the whole family can trust and enjoy.
I'm launching GROW BEAUTii with an ultra-nourishing Body Butter that delivers intense hydration and barrier support. This formula is powered by advanced skin-replenishing ingredients including ceramides, niacinamide, squalane and hyaluronic acid.
It is hypoallergenic, fragrance-free, dye-free, and void of harmful chemicals. It’s everything your skin needs… and nothing it doesn’t.
Think of it as daily care that supports healthier, more resilient skin over time. It's simple, clean and made to fit effortlessly into your routine.
GROW BEAUTii also marks an exciting new chapter. As part of our expanding family of brands (alongside CELESTii), it allows us to share our approach to effective, naturally better skincare with even more people in more places.
But at its core, it’s still us—thoughtfully made products, created with care, and always with you in mind.
I truly can’t wait for you to try it. You can find GROW BEAUTii Body Butter in stores and online.
Deanna Wallin
Founder & CEO, Naples Soap Company
