2023 New Year's Message from Deanna

Posted by Deanna Wallin

Happy New Year Friends and Family!

Wow! It’s been another crazy year. I feel like I say that every year as of late. Hurricane Ian dealt us a hard blow, but I am proud to say that we were able to reopen all but one of our damaged stores in time for the holidays thanks to the herculean efforts of my soap squad, family and friends.

Now, it’s time to turn the page and focus on the future. We have a lot planned for 2023 including a packed first quarter.

Product development is one of my favorite things to do, and I’ve been busy. I am proud to say that we are launching new lip scrubs and lip butters, new fun-shaped bath bombs, and new solid perfumes. Watch for these new items in stores and online in the first quarter.

While everyone was doing their holiday shopping, my team and I were working on our exciting spring launches. We have a beautiful collection of gift sets planned for Valentine’s Day and lots of adorable Easter gifts including the return of our limited edition egg-shapped bath bombs. Our Valentine’s collection will debut around the second week of January in stores and online, so be on the lookout!

Lastly, I am thrilled to share that we are growing our footprint. Watch for more information coming soon regarding new store locations in Florida.

As we kick off this New Year with a very full plate, I want to take this opportunity to say thank you. Your kind messages have given me strength. Your orders have kept us moving forward. And, your loyalty has been humbling and heartwarming.

Cheers to a fresh new year filled with new products, new locations, new friendships and new opportunities.

Best wishes for a Happy New Year!

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