Naples, Fla. (April 11, 2019) – Naples Soap Company , a retail destination known for its natural skincare line, is pleased to announce the addition of two new stores. The company will open its first location on Florida’s east coast in May in Cocoa, Fla. The 1,200 square foot store is located in historic Cocoa Village at 407 Brevard Ave. An additional location is slated to open on April 15 in St. Petersburg, Fla. Just blocks away from the beach at 30 Beach Drive NE in downtown St. Petersburg, this 1,000 square foot location is the company’s second store in the Tampa Bay area.

Founded in 2009, Naples Soap Company has been helping people with sensitive skin by providing hair, bath, and body products that are made in the USA from natural ingredients including coconut oil, shea butter, fruit extracts and sea salts.

“Over the years, we have received so many requests to expand our store presence to other areas of Florida. We’ve responded to that demand and will soon operate 13 locations,” said Deanna Wallin, founder and CEO of Naples Soap Company. “We feel our coastal-inspired product line will be a great fit with the cool vibes and history that draw people to Cocoa and St. Pete. We look forward to interacting with tourists in the area and continuing to build our following with local consumers.”

She went on to say, “I never imagined when I set out to find natural skincare solutions for my family years ago that it would take me and my company to such fabulous Florida locations like Cocoa Beach and St. Pete. We look forward to sharing the many benefits of using bath and body products that are clean, natural, paraben and sulfate-free with these areas.”

Naples Soap Company currently operates retail stores along Florida’s west coast including Naples, Estero, Fort Myers, Sanibel Island, Punta Gorda, Lakewood Ranch, Panama City Beach, Destin and St. Petersburg, as well as in the middle of that state with a store in Mount Dora. A full line of skincare products, including those aimed at relieving eczema and psoriasis, are also available from the company’s robust online marketplace at

Store hours for the Cocoa Village location will be 10 a.m. to 7 p.m. Monday through Thursday; 10 a.m. to 9 p.m. Friday and Saturday; and 11 a.m. to 6 p.m. on Sunday. Store hours for the new St. Petersburg location will be 10 a.m. to 8 p.m. Monday through Saturday; and 11 a.m. to 7 p.m. on Sunday.

About Naples Soap Company

Founded in 2009 by Deanna Wallin, Naples Soap Company offers natural skincare products for the body, face and hair, including a line of specialty products for individuals with sensitive skin. Named 2015 Outstanding Retail Leader in the state of Florida by Florida Retail Federation (FRF) for its commitment to the retail industry and the community, Naples Soap Company products are handmade in the USA using only the finest quality ingredients, which are eco-friendly, made from sustainable resources and never tested on animals. For more information about Naples Soap Company, visit

Don't forget to share this post!