NAPLES, Fla., October 21, 2022 – Naples Soap Company, Inc (OTC PINK: NASO), a health and wellness brand that offers high-quality skin and hair care products, has hired Katherine Way as Vice President of Retail Marketing and Merchandising.

Way comes to Naples Soap with over four decades of marketing and branding experience in a variety of industries including fashion, home & design, food services, and mass retail. Most recently, Way served as the founder & CEO of Katherine Way Collections, a resort-inspired clothing line sold at over 350 retail outlets around the U.S., Caribbean and Canada as well as direct-to-the consumer from the company’s Florida-based retail stores and e-commerce division. Way spent just over 10 years building Katherine Way Collections from the ground-up and sold her stake in the company earlier this year.

Prior to starting her own clothing line, Way served in a variety of marketing, sales and merchandising management roles for a number of large brands including Natural Life, BAE Systems/SAFARILAND – a international defense, aerospace and security company, The HoneyBaked Ham Company.

“We are thrilled to have Katherine join our team. I met Katherine through a mutual friend who was selling Katherine’s colorful and fun clothing line in her shop. We shared a lot of similarities in developing our brands, and I have long-admired Katherine for her business acumen and creativity,” said Deanna Wallin, founder and CEO of Naples Soap Company. “This is the perfect time to add Katherine to our team as we look to enhance our retail shopping experience and add several new stores in Florida in 2023.”

About Naples Soap Company

Founded in 2009 by Deanna Wallin, Naples Soap Company is a producer of more than 300 bath, body and personal care products that are made in the USA. Products are sold at the Company’s 10 retail locations in Florida. (Three stores are currently closed due to damage caused by Hurricane Ian.) Naples Soap Company products are sold online from the Company’s website at, through other DTC (direct-to-consumer) channels such as and in more than 300 boutiques, spas and stores throughout the United States via the Company’s wholesale division. For more information about Naples Soap Company, visit Company stock is traded OTC Pink using the symbol NASO.

Forward-Looking Statements This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. All forward-looking statements are subject to uncertainty and may not come to fruition. Readers are cautioned not to place undue reliance on any forward-looking statement including statements that list numbers and dates.

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