Deanna Wallin Headshot Deanna Wallin Founder and CEO, Naples Soap Co.

We offer the highest quality skin and hair care products made with natural and organic ingredients. Our products are not only beautiful, but more importantly, actually work.

I personally struggled and suffered with eczema and psoriasis most of my life. I tried everything to relieve my symptoms - including products recommended by dermatologists. When my daughter was born, she too, had eczema. I knew there had to be a solution, there had to be a better way. Nothing we tried worked, or at least worked for any period of time I began a diligent search for products that would relieve our symptoms. Having been a nurse, I understood the effects harsh commercial chemicals can have on the body. Reading labels of products and researching common ingredients in cosmetic and beauty products was a real eye opener. I learned about propylene glycol, parabens, hardening agents, sulfates, and much more. I began using natural and organic products on myself and my daughter. Before long, we were seeing amazing results. The combination of these ingredients made a tremendous difference in our skin. Eventually we were both free of our skin issues.

Since Naples Soap Co. opened its doors in 2009, people from all over the world have become loyal users of our products for their chronic skin issues. It is my pleasure to share my knowledge and experience. I opened the first store in Naples in 2009 in a 300 sq. ft. space and today we have retail locations throughout Florida. Our retail and e-commerce operations have expanded and our wholesale operations continue to rapidly expand across the US. We create a beautiful, effective product and the word has spread.

Kindest Regards,
Deanna Signature